Bringing the Internet to the Far Reaches of the World

I found a semi interesting video this morning on CNN.  It has to do with a company’s plan to bring the internet to the farest reaches of the world via satellite.  It is supposed to be low cost and affordable.  Personally, I don’t know what the business model looks like and while this looks interesting, I’d say it might be hard to make it profitable.
http://www.cnn.com/video/data/2.0/video/tech/2009/01/07/eod.worldwide.internet.cnn.html